Be at the front line of the rapidly growing Esports Business! First in Europe, KAMK offers you a chance to study a Bachelor’s Degree in Esports Business. The degree provides you with deeper understanding of the manifold business operations and business elements of competitive gaming. During the studies, you will gain the vital skills needed to master managing and planning esports as a business enterprise. Upon completion of the required 210 credits within three and a half years, graduates are awarded a Bachelor of Business Administration. The language of instruction in this programme is English.

Get a head start and choose KAMK!


Are you a player but want to deepen your expertise in esports? Do you have what it takes to become a coach? We have all the necessary tools to make you an esports expert in business, coaching and gaming!

The basic studies provide you with the business competence needed to understand the fundamental processes of business operations and the esports landscape. In professional studies you will study leadership and management, esports event management and managing and planning international operations and also dive in deeper into the esports landscape and learn about esports business, games, publishers and the community. The optional studies are a chance to specialize in coaching, event management, game development, entrepreneurship or in R&D projects.

Meet the coaches

Meet the coaches

Janus Pitkänen – Hardcore videogame and esports enthusiast. Ex-professional gamer.

“Videogames have been an enjoyable part of my life since childhood. I am competition driven and I found competition in video games thus taking the path of a competitive gamer. My interest in foreign languages led me into the business world. I am happy that I found a way to unite my profession as a businessperson and my eagerness towards video games into becoming an esports business professional. Currently working in development of eSports Business programme in Kajaani University of Applied Sciences.”

Summercamp – Up Your game!


As a professional in Esports Business you can be part of developing and managing partnerships and business collaborations (such as advertising, marketing, sponsorship to name a few) or working with developing strategies. Your tasks may also include identifying new products or distribution opportunities, negotiating agreements, sourcing sponsors or do market analyzing, research or financial modeling to help to make the business decisions. You can also be involved in organizing or marketing the tournaments and events in esports. Depending on your area of specialization, you can also coach players and team members, start your own business or work in game development.


Credits: 210 credits
Duration:  3,5 academic years
Language of Instruction:  English
Number of Study Places:  15
Degree title: Bachelor Business Administration
Tuition fee: 6000 euros (non-EU-citizens)

Electronic Sports (esports) is an umbrella term for organized, competitive computer gaming, usually between professionals. Esports has been becoming increasingly popular since the beginning of the 21st century and it is one of also Finland’s fastest-growing top sports, already being a natural part of many young people’s everyday lives. The number of players is expected to grow rapidly to hundreds of millions around the world. Championships for the most popular titles gather larger audience than most sports championships. Professional video game competitors have generated millions in revenue over the past few years thanks to sponsorship and advertising.
Growth has been exceptionally rapid and millions of viewers around the world follow esports tournaments. It is a growing industry with huge business potential and now you have a chance to be at the frontline of this development – study to be a professional within the Esports Business!


Entry requirements
Entrance exams
Tuition fee and scholarship